Mumbai: Godrej Consumer Products Limited (GCPL) has appointed Aasif Malbari as its Managing Director and Chief Executive Officer, effective immediately.
Aasif Malbari, who was serving as Global Chief Financial Officer and President of Godrej Africa, will succeed Sudhir Sitapati, who is stepping down as MD and CEO.
Aasif Malbari brings three decades of experience across the FMCG and automotive industries, having worked with GCPL, Tata Motors and Hindustan Unilever.
In his role as Global CFO at GCPL, he has directly overseen business strategy and partnered with leadership teams across geographies to drive growth and strengthen performance.
The appointment of Aasif Malbari comes after his significant contribution to the transformation of GCPL’s Africa business.
Under his leadership, the business rapidly expanded its margin-accretive FMCG portfolio, including the successful launch of its air care category, while also strengthening its legacy Hair Fashion business.
GCPL said the transformation of its Africa business helped EBITDA margins increase significantly, from approximately 9% in FY24 to around 15% in FY26.
Aasif Malbari’s Experience Across FMCG and Auto Sectors
Before taking up the top leadership role at GCPL, Aasif Malbari served as Chief Financial Officer at Tata Passenger Electric Mobility and Director at Tata Motors Passenger Vehicles.
At Tata Motors, Aasif Malbari played a key role in scaling the business, including its reorganization and a USD 1 billion fundraise for the electric vehicle business.
Earlier in his career, Aasif Malbari worked at Hindustan Unilever, where he held a range of finance and business roles.
Aasif Malbari is a Chartered Accountant and Company Secretary. He secured the All India First Rank in both the CA Intermediate and Final examinations.
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Nisaba Godrej, Executive Chairperson of GCPL, said, “As Global CFO, Aasif brings deep command of GCPL’s strategic and operating rhythm.
He has also led an outstanding transformation of our Africa business and I believe it’s exactly the kind of ambitious, disciplined execution rigour GCPL needs across all our businesses for our next chapter.
Aasif leads with humility and integrity, and the Board and I have complete confidence in him to accelerate GCPL’s growth alongside our very strong team.
“I want to thank Sudhir for the bold thinking he has brought to GCPL over the last five years, and we wish him success in what comes next.”
With Aasif Malbari taking charge as Managing Director and CEO, GCPL will see a leadership transition at the top following Sudhir Sitapati’s five-year tenure.
Aasif Malbari on His New Role at GCPL
Commenting on his appointment, Aasif Malbari said, “GCPL has always stood for trust, innovation, and boldness. I’m very grateful that Nisa and the Board have entrusted me to carry that forward.
Our fantastic team and I are committed to meeting their high expectations; elevating performance in our core while accelerating new category growth.
We have iconic brands and significant category development opportunities ahead of us, and I’m very excited to get started in my new role.”
As Aasif Malbari assumes the role of Managing Director and CEO, he will lead GCPL’s businesses with a focus on strengthening performance in its core categories and accelerating growth in new categories, according to his statement.
